What is the difference between SEM and SEO?

What is SEM? SEM is synonymous with search engine marketing and Google’s search results which is also called SERP ( Search Engine Result Page ). It’s about paid advertising at Google and other search engines like Bing but also SEO ie search engine optimisation. SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility…

What is a search engine consultant and what do they really work with?

What is a search engine consultant and what do they really work with?

A high-performance digital team is responsible for developing, testing and implementing a strategy to reach and engage the target groups through digital channels such as web, mobile and social media. What are the characteristics of a good search engine consultant? A search engine consultant goes through and keeps track of websites and makes sure that…

Negative SEO – what is it?

Negative SEO – what is it?

If you have been interested in search engine optimisation (SEO) then you have probably come across the term “negative SEO”. But what does it really mean? In this article, we sort out all the question marks related to this topic. What is negative SEO? There are probably as many answers to this question as there are SEO experts. Everyone has…