What is SEM?
SEM is synonymous with search engine marketing and Google’s search results which is also called SERP ( Search Engine Result Page ). It’s about paid advertising at Google and other search engines like Bing but also SEO ie search engine optimisation.
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) primarily through paid advertising such as PPC and SMM (social media marketing). In the paid form of advertising, Google Ads is mainly used.
SEM can also be helpful in analyzing website traffic and discovering users’ search intentions. By analyzing data from your search campaigns, you can see patterns in search terms, which ads get the most clicks, and the number of conversions for each ad. By analyzing data, you can strengthen your marketing and identify important trends.
What is the difference between SEM, SEO, ASO and SEA?
Many people confuse SEM and SEO which are two completely different marketing channels to be seen on Google’s search results. Being visible with digital advertising on Google or Bing is not the same as being visible in the organic search results.
The biggest difference is that search engine optimisation (SEO) is focused on optimizing a website to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Search engine optimisation (SEO ) is a common concept and involves various methods for brands that want to drive traffic to their website and increase their visibility online. In SEO, you adjust or write content and fix the website’s architecture to achieve a higher ranking in the organic result, ie the pages that Google shows that are not paid.
SEA Stands for the concept of Search Engine Advertising, ie all the ways you can pay to be seen on search engines. ASO Finally is an abbreviation for App Search Optimisation, ie to make apps visible on different search engines.